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Heartline Magazine July - September 2004
The Way Forward - Adrian Randall takes over Leadership of HFOB
Following over 19 years of exemplary service to the
Barbadian community, and in the region, in the promotion of heart health and
training, the Heart Foundation of Barbados has moved to change the level of its
operations, from essentially that of a volunteer-based institution to a more
business oriented organization.
To this end the Board of Directors has obtained appointed a
chief executive officer, Adrian Randall, a career management professional, to
lead the organization, and to implement strategies for its growth and
sustainability. He will be assisted by human resource and administration
manager, Stephanie Catling
In announcing the appointment of the C.E.O., president of
the Heart Foundation of Barbados, Dru Symmonds SCM, J.P., noted that it was necessary for
the Heart Foundation of Barbados to restructure to better meet the demands of a
challenging social and business environment and a more dynamic and complex
marketplace.
“We have been fortunate,” Mr. Symmonds said, “to obtain the
services of Adrian Randall as chief executive officer with effect from September
1st, 2004. Mr. Randall is a senior manager, a highly qualified accountant and
administrator, with wide experience gained over 33 years with major
organizations in the UK, particularly in administration, company secretarial,
computing, finance, insurance, investment, marketing and personnel roles. What
is of particular interest to us is his experience in the area of fund raising
and the management of large charity institutions, such as the ours.”
Mr. Randall has hit the ground running. Having already
completed a thorough assessment of the Heart Foundation’s resources and needs,
he has issued an Operational Plan that will take the organization forward over
the immediate future, and into long-term development. The Heart Foundation’s
Strategy Document 2004 to 2006, from which the Operational Plan 2005 has been
derived, lists the five key strategic areas as:
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Our People - The quality and depth of the human resources available to the
HFOB.
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Operational Excellence - Setting goals to provide the highest quality
service and training.
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Our Public - Defining and detailing the institutions and individuals that
should be targeted to receive the services of the HFOB, and delivering those
services.
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Public Awareness - Developing a dynamic and effective marketing plan that
will take the message of the HFOB to the widest possible audience.
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Finance - Most importantly, sourcing the funds to cover operational costs
and to support the various programmes.
Mr. Randall said that the biggest challenge facing the HFOB
at this time is “raising the funds to finance the achievement of the agreed
objectives. And my most significant task” he added, “is managing the balancing
act to ensure that the HFOB moves forward on all fronts. In other words, that
positive progress is made on the path to achieving the stated goals for each key
strategic area.”
Mr. Randall also remarked that he felt that reaching
"Operational excellence" by institutionally strengthening the HFOB would
considerably increase the ability to ensure that the goal of the key strategic
area of service to the public is achieved. “This goal” he said, ”lies at the
heart of what HFOB represents, which is to provide the best quality advice,
training and management of cardiovascular prevention and care."
Adrian Randall is no stranger to Barbados. In fact, he holds
Barbadian as well as British nationalities. He moved to Barbados at the age of
six, when his mother, Mrs. I.E. Randall took up the position of headmistress of
Queens College, then an all-girls school. Mrs. Randall served that prestigious
institution well for 19 years, from 1951 to 1970. Adrian Randall attended
Harrison College, where he specialized in mathematics and science. While at
Harrison College, he was also active in the Boys Scouts and the Cadet Corps.
Upon leaving school his liking for mathematics led him to a
stint at local accounting firm, Bovell and Skeete, where he started his
training.
When it was ascertained that he was definitely interested in
a career in accounting, his mother “packed him off” to England, where from 1964
to 1968 he was an articled clerk with the firm of Harper Smith Bennet & Co.,
Norwich. While there he became a member of the Institute of Chartered
Accountants. Then it was on to Hull University where he completed a BSc Honours
Degree in 1971 in Economics, specializing in Management Accountancy, Marketing
and Statistics. He also holds a Corporate Finance Certificate from the London
Graduate School of Business, and in 2001 he became a full member of the
Association of Charity Independent Examiners.
In 1971 Mr. Randall moved to Zambia, where he served for 4
years as finance manager with a subsidiary of the Tate and Lyle Plc. He
continued with the Group in the UK and from 1984 to 1987 held the position of
general manager of the Unalco Division at Tate & Lyle/Hays, where he
participated in and contributed greatly to the commercial development and
marketing of the chemical distribution subsidiary, including turning a loss
making department into profit within six months.
Following over 16 years in the profit sector of commerce and
industry, Mr. Randall moved into the charity world in early 1987 as director,
finance & resources with the Cancer Research Campaign, a post he held until
1994. At the Cancer Research Campaign he was responsible for administration,
buildings, computerization of accounts records, introduction of detailed
budgeting and quarterly management accounts, upgrading levels of finance
department staff, personnel and improvements in grading structure, salary and
pension benefits for the whole organization.
Continuing his work in the charity world he joined Moores
Rowland, Chartered Accountants, as director, Charities Group in 1994, and was
elevated to partner in 1996. There he increased the number of charity clients
five-fold and increased fee income six-fold. Moores Rowland merged with BDO Stoy
Hayward in 1999. In 2000 he retired as partner and became a charities management
consultant and independent examiner.
Before coming to Barbados in 2004 Mr. Randall was executive
director, Charities Consortium, charities consultant with Goldwins Chartered
Accountants and also charity finance lead consultant with Charity Fundraising
Appointments.
Recognized as a leading expert on charity financial matters,
Mr. Randall founded in 1988 the Charity Finance Directors’ Group and was
Chairman from 1988-1992.
From1992 – 2003 he was Visiting Professor to the Chair of
Charity Finance at South Bank University, having been instrumental in setting up
the first MSc course in Charity Finance at any UK university.
He has been a member of the Charity Commission’s Charity
Accounting Review Committee since 1993 and is a former chairman of the Institute
of Chartered Accountants in England and Wales Charity Accounts Working Party. He
was also a member of the Charities’ Tax Reform Group Direct Tax Sub-Committee.
In May 2002 he was elected to the Council of the Association of Charity
Independent Examiners and was chairman of its Training and Professional
Development Committee until 2004.
He was, until August 2004, the chairman of the Rotary
International District 1080 Charitable Trust.
Mr. Randall has held positions of president, chairman,
treasurer and other senior posts in a large number of accounting bodies, also in
public and private sector organizations in Britain
He was an adviser to the House of Lords Committee that
debated the Charities Bill 1991-92, and to the Central Statistical Office during
1993 for their Survey of Charities 1990 and 1991
Mr. Randall lectures and writes extensively on all aspects
of charity management. He is the author of ‘A Practical guide to SORP and the
Regulations’, and ‘The ICSA Guide to Charity Accounting’, and co-author of
several other publications on financial management and charity accounting. He
was also the general editor of Jordans Charities Administration Service, from
2000 – 2004,
A keen and active Rotarian, Mr. Randall was a member and
former president-elect of the Cromer and Sheringham Club in the U.K., and during
his frequent visits to his “second home” has always found time to attend
sessions of the Rotary Club of Barbados South. He was, in fact, instrumental in
the twinning of the two Rotary Clubs. Now settled in Barbados again, he has
transferred his membership to the Barbados South club.
Married, with two daughters from a previous marriage, Mr.
Randall is looking forward with pleasure to finding his “Bajan roots” again. He
is a member of the Empire Club, the Old Harrisonian Society, and the Barbados
Cricket Association. He said, “I enjoy watching cricket, swimming, reading,
theatre, music, charity activities, and walking, and all these pleasures I
expect to pursue here.”
With regard to his assignment at the Heart Foundation, he
said, “It is important that we see what the market opportunities are, how we can
seize them and make them work to our advantage. We have to work with the
culture, business and social.”
“Market forces are changing rapidly,” continued Mr. Randall,
“and this will impact on the way we function, both as a charity and service
organization, and as a business. Getting our resources in place, getting our
message out to the public and getting the funding in to support our efforts and
our programmes will be key elements in our ability to achieve our goals. I see
an exciting future for the Heart Foundation of Barbados. As someone who enjoys
solving problems I am very much looking forward to the challenges ahead.”
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